CADILLAC JOINS FORCES WITH LAAX FOR AN ICONIC WINTER
Cadillac joins forces with Laax this winter to redefine luxury in motion. Experience the stunning elegance and powerful performance of our fully electric vehicles, and discover a driving experience designed for bold exploration and modern adventure. Our team in-site will welcome you from 2pm to 6pm every day at Rockresort, via Murschetg 17, 7032 Laax
DISCOVER CADILLAC IN LAAX
TEST DRIVE THE CADILLAC LYRIQ
Step into the bold, sculpted design of Cadillac’s 100% electric luxury vehicles, where elegance meets innovation. Glide through the stunning Alpine landscape in a car crafted to turn heads and redefine modern luxury.
GET A ICONIC AI-ENHANCED SOUVENIR
Step into our immersive AI-powered photobooth experience and receive your iconic photo. Blending technology and creativity, it’s the perfect keepsake of your Cadillac x Laax adventure.
DISCOVER THE ALL-ELECTRIC CADILLAC LYRIQ
Experience the bold design, cutting-edge technology, and all-electric performance of the Cadillac LYRIQ. A new icon of luxury driving, the LYRIQ delivers elegance, power, and innovation in every detail.
This exclusive partnership between Cadillac and Laax brings the perfect blend of electric luxury driving and innovative technology to the Swiss Alps. Whether you're behind the wheel of a Cadillac test drive or capturing a unique memory in our AI-powered photobooth, every moment spent with Cadillac in Laax will be one to remember. Visit us in our mobile unit from 2pm to 6pm every day at Rockresort, via Murschetg 17, 7032 Laax
CADILLAC LYRIQ: LUXURY, RANGE AND DESIGN REDEFINED
Experience the Cadillac LYRIQ — where electric luxury meets bold design. With a range of up to 530 km* on a single charge, the LYRIQ offers long-lasting performance without sacrificing power or style. Its sleek, modern design commands attention, making it a true icon in the world of electric vehicles.
EMISSIONS AND
TIRE EFFICIENCY
Learn more
Average CO2 emissions of all new cars sold in Switzerland in 2025 (g/km)
113 (WLTP)
CO2 target value for all new cars sold in Switzerland in 2025 (g/km)
93.6 (WLTP)
Brand
Cadillac
Model
LYRIQ
Version
600 E4
Energy
ELECTRIC
Electricity consumption
22.5 kWh / 100 km
CO2 Emissions
0 g / km
CO2 Emissions - energy generation
25 g / km
Gasoline Equivalent
2.48 l / 100 km
