CADILLAC STORIES
CADILLAC CITY FRANKFURT:
OUR EUROPEAN JOURNEY CONTINUES
4 Oct 2024
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Cadillac LYRIQ and Cadillac OPTIQ put on a dazzling display in front of guests on Cadillac City Frankfurt’s opening night. The event featured live music, gourmet food and exclusive experiences for VIP guests and brand enthusiasts. To add to the excitement, one lucky attendee won a unique pair of highly sought-after Cadillac branded sneakers, crafted in collaboration with Savoir Faire.
2024 has been an incredible year for Cadillac in Europe, and our latest grand opening on 26th September gave invitees an exclusive chance to discover our first showroom in Germany.
Even if you missed the big reveal, the store is now open to the public and our experts are ready to introduce you to our new generation of EVs.
“There are fans of the Cadillac brand everywhere in the world – even in places where we don’t sell a single car. There are very few brands who have that.”
These were the words of Jean-Pierre Diernaz, Chief Marketing Officer of Cadillac Europe, who opened the event with a speech celebrating Cadillac’s legendary place in popular culture, and our exciting vision for the future.
Following the presentations, guests had the chance to experience the LYRIQ for themselves. Our team of Cadillac experts provided demonstrations of the car’s 33” infotainment display, seamless driver-assist features and fast-charge technology. The event also featured the first public appearance in Germany of the Cadillac OPTIQ, our next EV to launch.
You too can discover more about Cadillac, our iconic history and our revolutionary electric vehicles by visiting Cadillac City Frankfurt. Speak to our expert team in-store and arrange a test drive, so you can discover the unique style and performance of the LYRIQ for yourself.
